Where the time actually goes
Not where people assume. Before automating anything you have to see which tasks your team repeats, what those hours cost, and which ones AI can handle today without making things up.
About me
Eduardo Tognarelli
Business engineer. Six years in fintech running commercial relationships across Latin America: Chile, Argentina, Peru, Colombia, Paraguay and Mexico.
I get certified on every new advance in artificial intelligence and test it first in my own work and my own projects. Whatever I recommend has already been through that.
Certifications
- 1 Million PromptersDubai Future Foundation · 2026An initiative of the Crown Prince of Dubai, aligned with the country's national artificial intelligence strategy.
- AI Agents and Automation · AI Prompting Essentials · AI for Smart WorkNebius Academy · 2026
- Claude, Claude Code and Claude for MS OfficeUdemy · 2026
- Co-founder of two AI products running in production today.
- Winner of the global internal challenges on AI-assisted sales.
My analysis has been cited by Diario Financiero, Emol, El Mostrador and AméricaEconomía, and I have appeared on CNN.
None of this matters unless it solves something of yours. Tell me what is eating your hours and I'll tell you straight whether AI solves it today, and how.
How I think about it
Three fronts
What survives an ordinary Tuesday
A pilot that works in the demo is worthless. I design processes that survive real volume, messy data, and the person who is in a hurry.
Getting the team to use it, not applaud it
Technology is almost never the problem. The problem is that nobody changes how they work unless they see the benefit in the first week.
Contact
Let's talk
This is a personal project: I do it because it fascinates me, and I sell no courses and no consulting. If a process is eating your hours and you think AI could solve it, write to me and I will give you my honest read.
etognarelli@hotmail.com